analyzing a company’s international marketing strategy and proposing a new country for the company to expand its product or service offerings.
Assignment Content
Final Written Assignment
BA 522 December 2023
Prof Alexandra Aaron
Paper brief:
Taking a selected company (BtoC or BtoB), students will analyze the international marketing strategy the company uses when adjusting its products or services to the different international markets where it operates. The student must then identify one new country where the company might launch their product/service and critically analyze the opportunities and associated risks for market entry. All selected companies and proposed market expansion country must be approved by the course instructor. Prior to submission, students should make sure their work reflects integration of all course learning outcomes. The submission should be 3000 words (not including title page, abstract, reference pages or appendices). The analysis must be supported by at least 5 academically sources – minimum. Below, you will find suggested key points to include in your assignment.
Introduction to the Company:
Provide a brief overview of the selected company, its industry, and its current international presence.
International Marketing Strategy Overview:
Analyze the company’s existing international marketing strategy, including how it adapts its products or services to different international markets.
Identification of New Market:
Propose one new country where the company might expand its product or service offerings. Justify the selection based on market potential and alignment with the company’s capabilities.
Opportunities in the New Market:
Critically analyze the opportunities presented by entering the new market, considering factors such as market size, consumer behavior, cultural nuances, and economic trends.
Risks and Challenges:
Identify and evaluate potential risks and challenges associated with entering the new market. This could include regulatory barriers, cultural differences, competition, and economic uncertainties.
Market Entry Strategies:
Discuss various market entry strategies the company could employ in the new country, such as exporting, licensing, joint ventures, or establishing wholly owned subsidiaries – or any other Market Entry Strategy.
Integration of Course Learning Outcomes:
Demonstrate how the analysis integrates the learning outcomes of the global marketing course. This might include applying theoretical frameworks, models, and concepts studied in the course.
Academic Literature Review:
Support the analysis with a review of at least 5 academically sources. These sources should provide insights into international marketing strategies, market entry, and relevant theories.
Conclusion:
Summarize the key findings of the analysis and provide recommendations for the company’s international marketing strategy and market entry into the new country.
Here are recommended companies for you to consider for your assignment:
Apple Inc.:
A multinational technology company known for its consumer electronics, software, and services.
Procter & Gamble (P&G):
A global consumer goods company with a diverse range of products, including household and personal care items.
Nike Inc.:
An international sportswear and equipment supplier with a significant global presence.
Coca-Cola Company:
A renowned beverage company with a wide range of products, including carbonated and non-carbonated beverages.
Samsung Electronics:
A leading technology company known for its electronic devices and appliances.
Etsy:
A global online marketplace specializing in handmade, vintage, and unique goods.
Blue Apron:
A meal kit delivery service company providing fresh ingredients and recipes to customers.
TransferWise:
An international money transfer service that aims to make cross-border transactions more transparent and cost-effective.
Rovio Entertainment:
The Finnish company behind the popular mobile game “Angry Birds” and other entertainment products.
TOMS Shoes:
A company known for its “One for One” business model, donating a pair of shoes for every pair sold.
Proposed Countries:
India:
A large and rapidly growing market with a diverse consumer base. Consider the cultural nuances and opportunities in the Indian market.
Brazil:
A significant economy in South America with unique cultural aspects. Explore opportunities and challenges in the Brazilian market.
South Africa:
A representative of the African market with potential growth opportunities. Examine the socio-economic factors influencing consumer behavior.
Vietnam:
A Southeast Asian country with a growing economy. Investigate market dynamics and potential for product/service adoption.
United Arab Emirates (UAE):
A hub for business and trade in the Middle East. Analyze the opportunities and challenges of entering the UAE market.
Colombia:
A South American nation with a growing middle class. Consider the opportunities and challenges in the Colombian market.
If you have any other idea please please let me know, these are only suggestions.
Best,
Prof Aaron
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