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a mass campaign called VERB that targeted those 9 to 13 years old to increase and maintain physical activity.

Respond to the following discussion question in 140 words agreeing with their stance….
From 2002-2006 there was a mass campaign called VERB that targeted those 9 to 13 years old. This campaign focused on increasing and maintaining physical activity for this age group. (Matters, n.d.) the verb campaign utilized marketing strategies, paid advertising, and partnerships not only to reach the youth but also their parents and plenty of younger adults. Most of the VERB commercials were aired on youth channels such as Nickelodeon and Disney Channel making the message easier to be received by the youth. The results of this campaign reflected a positive outcome when it came to the youth understanding the message of making sure to get as much physical activity as possible versus staying inside with no physical activity. One of the factors that made this campaign successful was being able to create commercials that were being aired nationwide and reaching so many households. VERB then also created posters encouraging people to use stairs instead of elevators. “The latter campaign used commercial marketing techniques and had achieved population-level changes at year 2, with evidence being reported for an exposure-response relation. ” (Wakefield et al., 2020)

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