Week #1: (Case 2.1, 2.2, 2.3) Using the case studies from chapter 2, discuss legitimacy in terms of concepts like power and leadership and how this might apply to other sports organizations. How has the UFC been able to differentiate its brand from other MMA and boxing promotions and how has the UFC successfully marketed its product to each of these groups to achieve commercial success? (Module Obj 1)
Week #1 Study Questions