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- CASE/MKT 501 Strategic Marketing Module 2 – Case DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview **Complete this Module’s Case before the Session Long Project** Diversity Marketing Strategy What has been referred to as multicultural marketing has evolved to address a broad application of inclusiveness in marketing to remain relevant. Going beyond target market and psychographic research can help marketers expand the picture of who is a prospective customer. Case 2 Resources Study: How Brands Plan to Improve Diversity in Advertising (2022) 10 Diversity, Equity & Inclusion Resources for Small Businesses (2022) Inclusivity Matters: A Strategic Guide to Inclusive Marketing in 2022 (2022)Why diverse and inclusive marketing matters (2022) Motivational Theories and Models (2022)Changing Attitudes (2022)Trends Impacting Individual Consumer Decision Making (2022) Case Assignment Inclusivity and Diversity Whether we talk about diversity or inclusivity, the discussion is one all businesses should have. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups may be defined by gender, race or ethnicity, language, sexual identity, ability, religious beliefs, age, socio-economic status and more. Dove offers to pay other brands to diversify their ads. More than Half of People Don’t Feel Represented in Advertising. Using the module’s readings and other research, create a plan for diversity and inclusivity in marketing communications. Company Overview Begin with a brief company overview. Background Describe the importance of inclusivity and diversity as it pertains to marketing communications. (1 page) Research Required. Best Practice Examples Research what other companies are doing in this area, specifically with groups that would be a good fit for your business. Explore what groups are included in their marketing communications. Explain why marketing to the groups would be beneficial to your business. (1 ½ pages) Research Required. Addressing the Negatives Controversy, backlash, and mistakes: some marketers failed miserably in their efforts to reach a more diverse audience or become inclusive. Find at least two examples and analyze the mistakes so you will not make them in this modules’’s session long project (SLP) (1 ½ pages) Research Required. No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. **PLEASE SEE ATTACHED FILES ** **FOLLOW ALL DIRECTIONS FOR ASSIGNMENT**
- Europe power point CJUS 810 Europe Assignment PowerPoint Presentation Assignment Instructions Overview This assignment will be very similar to the Research Paper Assignments completed in this course. However, it is our desire that not only do you become a great researcher, but you also become an “expert of the presentation.” When you earn your PhD, you may find yourself in a teaching role. In fact, maybe you will be teaching Transnational Organized Crime! This series of PowerPoint presentations will be a great start in your class preparation. In this assignment you analyze organized crime in various countries and reduce your analysis to a PowerPoint with speaker notes. You will truly be an international criminal. The “crime” committed can be of your choosing as long as it is illegal in the country we are studying. You will find that this very deep dive into the criminal justice systems of each country we study will help you become a world criminal justice system expert. Instructions These are minimum guidelines – you may expand the topics covered in your PowerPoint – keep the quality at a doctoral level. 1. Analyze the nature of organized crime in the assigned area (you may narrow the scope of your analysis through your introduction if needed) 1. Analyze the impact of organized crime in the assigned area on the government 1. Briefly propose policies that may be helpful in mitigating organized crime in the assigned area 1. A Holy Bible comparison/analysis of the nature of the organized crime system, the impact on the country, or your proposed policy to mitigate the system Prepare a 10 slide PowerPoint presentation. Title slide(s) and reference slide(s) do not count toward the slide count. The vast slide count difference is because organized crime in some countries is quite easy to study and organized crime in some countries have very limited information. In some instances, there will be a plethora of information and you must use skilled writing to maintain proper slide count. Please keep in mind that this is a doctoral level presentation. Your research must go beyond the mere textbook and have a minimum of 8 scholarly sources. The Holy Bible should be used at least once in the PowerPoint presentation. Each slide (of the 10 slides) must have 200 to 350 words of bulleted or paragraph speakers notes (in speaker notes section of the slide build). The slides should be professional and not cluttered with too many words. The sources should be reflected in the speaker notes, slides, and “reference section slide.” Additionally, you, the student, should use animations, transitions, and graphics to reflect PhD level research. Please review the grading rubric when forming your presentation. Sources should reflect scholarly work but may include .gov information is there is an author or if the information comes from a valid government research database (think CIA, State Department, United Nations, etc.).