1: Decide on the concept/product/service/experience and the brand name, design, visual identity
2: Examine the target audience, media planning issues, market/brand positioning, competitive issues, behavioural/attitudinal issues
3: Decide on the advertising strategy and write the creative brief
4: Develop creative ideas- appeals, script(s), straplines, slogans, storyboards, music tracks…
5: Creative production (filming)
6: Editing, writing the rationale
7: Submission, initial feedback
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MN3456K: Advertising and Promotion Assignment, NUS, Singapore: Decide on the concept/product/service/experience and the brand name, design, visual identity