Solution- EMH280: Interact with the Unit 4 Scenario before starting your discussion post. http://coursematerials.net/emh280/unit_4/index.html#/ Answer the following questions: Identify the social media response option you will make. Briefly discuss the thought process for your decision, including what information most impacted your decision. Identify and discuss at least one risk communication consideration in your decision. In hindsight, given the same information, discuss whether you would have made the same or a different decision. - Question Paper- Academic Writing, Editing & Turnitin Plagiarism Checker

EMH280: Interact with the Unit 4 Scenario before starting your discussion post. http://coursematerials.net/emh280/unit_4/index.html#/ Answer the following questions: Identify the social media response option you will make. Briefly discuss the thought process for your decision, including what information most impacted your decision. Identify and discuss at least one risk communication consideration in your decision. In hindsight, […]

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Marketing discussion question
CASE/MKT 501 Strategic Marketing Module 2 – Case DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview **Complete this Module’s Case before the Session Long Project** Diversity Marketing Strategy What has been referred to as multicultural marketing has evolved to address a broad application of inclusiveness in marketing to remain relevant. Going beyond target market and psychographic research can help marketers expand the picture of who is a prospective customer. Case 2 Resources Study: How Brands Plan to Improve Diversity in Advertising (2022) 10 Diversity, Equity & Inclusion Resources for Small Businesses (2022) Inclusivity Matters: A Strategic Guide to Inclusive Marketing in 2022 (2022)Why diverse and inclusive marketing matters (2022) Motivational Theories and Models (2022)Changing Attitudes (2022)Trends Impacting Individual Consumer Decision Making (2022) Case Assignment Inclusivity and Diversity Whether we talk about diversity or inclusivity, the discussion is one all businesses should have. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups may be defined by gender, race or ethnicity, language, sexual identity, ability, religious beliefs, age, socio-economic status and more. Dove offers to pay other brands to diversify their ads. More than Half of People Don’t Feel Represented in Advertising. Using the module’s readings and other research, create a plan for diversity and inclusivity in marketing communications. Company Overview Begin with a brief company overview. Background Describe the importance of inclusivity and diversity as it pertains to marketing communications. (1 page) Research Required. Best Practice Examples Research what other companies are doing in this area, specifically with groups that would be a good fit for your business. Explore what groups are included in their marketing communications. Explain why marketing to the groups would be beneficial to your business. (1 ½ pages) Research Required. Addressing the Negatives Controversy, backlash, and mistakes: some marketers failed miserably in their efforts to reach a more diverse audience or become inclusive. Find at least two examples and analyze the mistakes so you will not make them in this modules’’s session long project (SLP) (1 ½ pages) Research Required. No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. **PLEASE SEE ATTACHED FILES ** **FOLLOW ALL DIRECTIONS FOR ASSIGNMENT**
Please hightlight the correct answer Question 1 You must cite something if it is paraphrased. False True Question 2 You do not have to cite something if it is quoted directly from the source. True False Question 3 If a source does not have page numbers or paragraph numbers provided, only include the author’s last name in the citation. True False Question 410 pts Choose the correct citation that would follow a sentence in which ONE SOURCE with TWO authors has been used. Group of answer choices (Petrilli et al.). (Petrilli and Wright). (Petrilli Wright). (Petrilli, Wright). Flag question: Question 5 Question 510 pts Choose the correct citation that would follow a sentence in which ONE SOURCE with ONE author has been used. Group of answer choices (Boerl). (Boerl, Christopher). (Christopher Boerl). Flag question: Question 6 Question 610 pts Choose the correct citation that would follow a sentence in which ONE SOURCE with ONE author has been used. Group of answer choices (Partenen 2011). (Partanen, Anu). (Partanen). Question 710 pts Choose the correct citation that would follow a sentence in which TWO DIFFERENT SOURCES have been used. Group of answer choices (Boerl; Partanen). (Boerl and Partanen). (Boerl & Partanen). (Boerl, Partanen). Flag question: Question 8 Question 810 pts What does NOT need to be cited? Group of answer choices Common knowledge and information that you already knew before reading the source Information that you learned from the source Common knowledge and information that you learned from the source Flag question: Question 9 Question 910 pts Choose the correct citation that would follow a sentence in which ONE SOURCE with ONE author has been used. Group of answer choices (O’Donnell, Nicole). (O’Donnell). (Nicole O’Donnell). O’Donnell Flag question: Question 10 Question 1010 pts Choose the correct citation that would follow a sentence in which ONE SOURCE with ONE author has been used. The information from the source has been taken from page 56. Group of answer choices (Robinson p. 56). (Robinson, p. 56). (Robinson page 56). (Robinson 56).

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