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Post #1

· “What is the role of marketing in today’s business environment, and how does it help companies achieve their goals?” This question is a good starting point because it sets the stage for the importance of marketing in today’s business world, and also encourages discussion on how marketing helps companies achieve their goals, by identifying and meeting customer needs, creating brand awareness and loyalty, and driving sales and revenue.

Post #2

· One response to another comment made by a classmate.

Post using complete sentences and a minimum of five sentences per post, for a minimum of ten sentences.  

Response:

There are several reasons as to why marketing in today’s business environment is crucial to a company’s success. For starters, marketing brings awareness to a company as well as helps to bring in new customers and clients. It is important to note that there are several different marketing tactics as well, so when selecting a marketing plan for your company make sure it will be an effective promotion that resonates with the company. Most companies use a mix of both traditional and digital marketing tactics. In addition, marketing helps to increase the overall sales of a company. The famous four Ps of marketing include product, price, place, and promotion. These aspects are important to keep in mind when creating your marketing plan.

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