CAMPARI GROUP Case Analysis- 1 FEBRUARY 6, 2024 Lael Mevag Nzame Eyogo Zhangrui Liu Harsh Patel Campari Group in the Beverage Market Summary The Campari Group, founded in 1860, has evolved into a global beverage giant renowned for its iconic red aperitif, Campari, and a diverse portfolio including Aperol, SKYY Vodka, Wild Turkey bourbon, and […]
CAMPARI GROUP
Case Analysis- 1
FEBRUARY 6, 2024
Lael Mevag Nzame Eyogo Zhangrui Liu Harsh Patel
Campari Group in the Beverage