BUS100: How does strategic planning differ from operational planning? Relate an example of each: Business Skills and Management Assignment, SUSS, Singapore

Question 3

Answers to the two questions below should not exceed 300 words each.

(a) How does strategic planning differ from operational planning? Relate an example of each. You may draw upon your work experience or your MonsoonSIM game
experience.

(b) Discuss whether marketing and promotion create value for customers. Illustrate your answer with an appropriate example.

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