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Background
The focus of this assignment is to
continue the Competition Industry in the CAPSIM simulation and analyze the
results from this round to continue reporting on your Key Performance Indicators
you identified. You will be making decisions that position your product
against customer requirements, building a production process that allows you
to meet the market demands for your products, how to finance those operations
and how to improve processes and products through Research and Development
and Total Quality Management. Finally, you will learn to read and interpret a
full set of performance documents, including Cash Flow Statements, Income
Statements, Production and Sales summaries, and the Balanced Scorecard.
Instructions
The instructor will check the simulation
dashboard to confirm that you have completed this round and will also provide
feedback to you to help you with the remainder of the competition
industry.
Please note that your grade in the
course does not depend on how well you do in the simulation. In that sense,
the “competition rounds” are a misnomer. You can do well or poorly
in the rounds. What does matter is that you can understand and explain the
effects that your decisions had on the financial results, which you will
track weekly as you report on your Key Performance Indicators that you
identified. You will also report on a new financial measure that you
have not yet examined.
Submit a written paper that examines the
following:
- Examine your three
financial measures (KPIs) that you will track through your simulation
(note – this assignment will repeat for every round that you run).
Financial Measures can be found in the various reports that Capsim
creates after you have completed a round.
- Include a 4th
financial measure of your choice that adds to your understanding of the
company’s performance. See page 1 of the Courier for some ideas
for different financial measures to examine.
- In each round, you
are making some of your decisions based on the Customer Buying Criteria
– what do the customers expect in the products that they purchase?
This information for each of your products in the five product segments
can be found on pages 5-9 of the Courier.
- Report on a different
Customer Buying Criteria each round. For example, for this
assignment look at Size for your product Able in the Traditional
segment. Identify the criteria, define the criteria (the Capsim
Help & Support can help with this). Then explain what the customer
expectations are and what you set for your product on that
dimension. Finally, compare your position with the Customer
expectations and how the competitors set that number for their products.
Length: 1-3 pages, not including title page and
references
References: Include a minimum of 2 scholarly references
from 2020 to present.
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