MPU3243 Design Thinking With Ai Group Assignment 2026

MPU 3243 Group Assignment

Marks	Weightage	Topic	Submission Date
100	40%	Designing a New Product Using Design Thinking and AI	20th June 2026

1. This assignment accounts for 40% of the marks for the course mentioned.
2. The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks will be deducted accordingly.
3. Each individual needs to present their findings and report. The presentation will be given only 10-15 minutes and this presentation accounts for 30%.
4. The presentation will be from 20^TH JUNE UNTIL 11^TH JULY 2026.

Requirement (40%) Written Report

Question: Have You Ever Invented Something?  

This assignment is designed to help students:

• Apply design thinking principles
• Use creative, critical, analytical, and decision-making skills
• Design a new product or solution for a real-life problem
• Use AI tools as a support for idea generation and improvement

Assignment Task

Students are required to design a new product or solution that addresses a real problem faced by:

• Students
• Campus community
• Society

The product may be:

• A physical product
• A digital product
• A service

Assignment Requirements

Students must apply the following Design Thinking stages:

1. Empathy (The problem you want to solve, Who is affected by this problem) – Introduction.
2. Problem Definition (What exactly is the problem?, Who faces this problem?, How does this problem affect their daily life?)
3. Idea Generation (How did you generate ideas?, What thinking skills did you use?)
4. Decision Making (Why did you choose this idea over others?, What factors did you consider?)
5. Product Design / Prototype (How the product works, How users weill use it?, What problem it solves)
6. Testing and Improvement (Who tested your idea?, What improvements were made?)
7. Reflection (What did you learn?, How did AI help you?, What challenges did you face?)

Important Notes:

• AI tools are allowed as learning support only
• Students must demonstrate original thinking
• Plagiarism will be penalised
• Clear and simple language is acceptable

End Of Question Paper

MPU 3243 Group Assignment Criteria

Criteria	Weight	Excellent (4)	Good (3)	Fair (2)	Poor (1)	Unsatisfactory (0)	Max Marks
1. Empathy  (Introduction)(Problem & Who Is Affected)	0.5	Introduction is very well organised; problem and affected users are clearly explained in a systematic manner.	Introduction is well organised; problem and users are clearly stated with minimal errors.	Introduction is adequate but explanation of problem or users is limited.	Introduction is poorly organised with major clarity issues.	No clear problem or users identified.	2
2. Problem Definition(What is the problem & its impact?)	0.75	Problem is clearly and critically defined; strong explanation of how it affects daily life.	Problem is clearly defined with some explanation of impact.	Problem is stated but impact is weak or unclear.	Problem definition is vague or poorly explained.	No problem definition provided.	3
3. Idea Generation (Thinking Skills)(How ideas were generated)	3.75	In-depth and creative idea generation using multiple thinking skills; AI used appropriately to support thinking.	Good range of ideas generated with clear thinking skills applied.	Some ideas generated with limited thinking strategies.	Very few ideas with weak thinking process.	No idea generation shown.	15
4. Decision Making(Why this idea was chosen)	1.25	Clear and logical decision-making process; strong justification using relevant factors (pros/cons, feasibility).	Decision is justified with reasonable explanation.	Weak explanation of decision-making process.	Very limited justification provided.	No decisionmaking explanation.	5
5. Product Design / Prototype(How it works & what it solves)	1.25	Product design is clearly explained; prototype shows how users interact and how the problem is solved.	Product design and prototype are clear but lack refinement.	Basic product design with minimal explanation.	Poor design and unclear prototype.	No product design or prototype provided.	5
6. Testing & Improvement(Feedback & changes)	1.25	Clear testing process; feedback collected and meaningful improvements made.	Testing conducted with some improvements.	Limited testing and minor improvements.	Very weak testing process.	No testing or improvement shown.	5
7. Reflection (Learning & AI Use)(What was learned)	1.25	Insightful reflection on learning, challenges, thinking skills, and ethical use of AI.	Clear reflection with some depth.	Basic reflection with limited insight.	Very weak reflection.	No reflection provided.	5
TOTAL	10						40 MARKS

Group Presentation Rubric

Trait	Criteria	1 (1–2 marks) POOR	2 (3–4 marks) FAIR	3 (5 marks) GOOD	4 (6 marks) EXCELLANT	Marks
Content	Material is inaccurate, incomplete, or irrelevant; lacks depth.	Some relevant points but incomplete; limited accuracy and examples.	Accurate, relevant material with some supporting detail.	Comprehensive, accurate, and insightful content with strong examples.	Material is highly accurate, comprehensive, and directly relevant, demonstrating exceptional depth, critical analysis, and a strong mastery of the subject matter.	/6
Collaboration	One or two members dominate; little cooperation.	Uneven contribution; some members less involved or prepared.	Most members contribute and cooperate; teamwork generally smooth.	All members equally involved; excellent cooperation and preparation.	All members contribute actively and equitably, demonstrating excellent collaboration, strong teamwork, and seamless coordination throughout the presentation.	/6
Organization	No clear structure; ideas difficult to follow.	Some structure, but weak flow and transitions.	Logical flow with introduction and conclusion; some transitions may be weak.	Clear structure with strong intro, transitions, and conclusion; easy to follow.	Clear, logical, and wellorganized structure, with ideas presented coherently and flowing seamlessly, making the presentation easy to follow.	/6
Oral Presentation	Unprepared; poor audibility; no eye contact; monotone or unclear delivery.	Somewhat prepared; uneven clarity, volume, or eye contact; limited engagement.	Prepared; clear and audible voice; fair confidence and eye contact; moderate engagement.	Well-prepared; confident, engaging delivery; consistent eye contact and clear voice.	Highly prepared, with clear and confident delivery, excellent audibility, consistent eye contact, and an engaging, dynamic tone throughout the presentation.	/6
Slide Design	Slides cluttered, textheavy, with errors or poor visuals.	Slides somewhat clear; inconsistent formatting; some errors or distractions.	Slides clear, readable, with balanced text/visuals; support presentation well.	Slides polished and professional; excellent visuals; enhance understanding.	Slides are visually appealing, well-organized, and professionally designed, with concise content, error-free text, and effective, high-quality visuals that enhance understanding.