Using the Ford Motor Company as the topic, compile a basic marketing plan that defines an example problem statement that Ford might experience, the method you would use to gather information to solve the problem

Prior to beginning work on this assignment, read Chapters 5, 7, and 8 in your text, the articles Four Steps to Creating Better Marketing Research Questions, 20 Targeting Questions To Understand Your Target Audience and the webpages Write a Marketing Plan, How to Write Great Research Questions, and Writing a Problem Statement: 10 Effective Tips.

Using the Ford Motor Company as the topic, compile a basic marketing plan that defines an example problem statement that Ford might experience, the method you would use to gather information to solve the problem (i.e., qualitative observation and/or quantitative survey), and what you hope the results would tell you. The type of question you would like to resolve is up to you.

Include the following sections in your plan:

• Introduction
  • Summarize the purpose of your marketing plan and what you hope to achieve.
  • Define a research question.
  • Write a problem statement for a problem you would like to research.
    • For example, suppose that you seek to test whether consumers like a particular product Ford offers prior to it being released on the market.
  • Draft a basic research question that would help you understand consumer product sentiment.
  • Refer to Writing a Problem Statement: 10 Effective Tips for guidance on how to write a problem statement.
• Methodology
  • Choose a method to gather data.
  • Describe the methodology you would use to gather information: quantitative or qualitative.
    • Would you use a survey or observation to gather data? How does that help researchers and stakeholders make decisions? Your goal is to solve a problem with this marketing plan.
  • Formulate three questions.
  • Provide an example of three survey questions or three behaviors to look for when determining customer satisfaction.
    • Consider the following when formulating your questions:
      • How might a company use this information to make decisions?
      • What questions will help them understand their consumer needs?
      • How might the strategy differ in global markets?
• Conclusion
  • Summarize what you hope to discover from the responses to the questions you formulated.