BMA5000 Module Title: Creativity for Business Assignment: S2. Individual Report (60%) Words: 3000 Introduction and Rationale This assessment provides you with an opportunity to demonstrate your understanding o

Module Code: BMA5000

Module Title: Creativity for Business

Assignment: S2. Individual Report (60%)

Words: 3000

Introduction and Rationale

This assessment provides you with an opportunity to demonstrate your understanding of what creativity is and why it is important for organisations. It also allows you to show that you can conduct an interview, analyse and report on the data, and use this data to inform your arguments for why creativity is important in the workplace.

The purpose of your report is to explain what creativity is, and why creativity is important to organisations. That is, why should organisations try to be creative and encourage creativity within their employees? What benefits would this bring to the organisation?

Assessment Guidance

Your report should cover the following:

1. Abstract

A brief summary of the report.

2. Introduction

Introduce the topic and why it is important. That is, why the reader should be interested in reading the rest of the report. ‘Set the scene’ and provide contextual and background information.

3. Literature Review

• Defining creativity

Explain to the reader what creativity is. Provide a referenced definition. You may want to discuss how this definition is the same as, or different to, some of the many other definitions of creativity.

• What the literature says: reasons why creativity is important for organisations (critical analysis)

This will be one of the biggest sections of your report, if not the biggest section. You are welcome to use subheadings within this section. Use this section to discuss some of the reasons why creativity is important for organisations (e.g. because it enables them to create new products/services). You do not have to discuss all the reasons why creativity is important: it is better to discuss fewer topics in more depth than discuss many topics with very little or no detail. Use good quality sources to reference your arguments (compare and contrast different viewpoints from authors, theories and real-world examples).

4. Research approach and Methods: your interview data (reasoned justification +/- of methods used)

Method (how you collected the data). You are expected to interview one person about creativity in the organisation they work in. This could include asking them about what creativity means to them, and why they think creativity is or is not important to their organisation. You could also ask for examples of creativity within their organisation. You can interview anyone who is working.

5. Data analysis – What your data says: your interview data (reasoned justification +/- of methods used)

Identify and explain the method of data analysis – Results ( analyse your data and explain what the data revealed, connecting your findings from data to theories, providing adequate examples to interpret the data collected) Present evidence that support your argument from transcript in the appendices.

6. Conclusion (reflection – did you answer, why creativity is important in organisations?)

Remind the reader of the key points you made in your report. The conclusion for a report of this length would usually be approximately half a page.

7. References

Follow Bath Spa’s referencing guidelines for your reference list. Pay particular attention to using only good quality sources.

8. Appendices

Appendix 1 – Interview script

Appendix 2 – Informed interview consent form

Appendix 3 – Interview plan

Appendix 4 – Ethics form