ASSIGNMENT OUTLINE
Assignment Title: Luxury Market Dynamics: A Comparative Data Analysis of Two Leading Brands
Weighting: 100%
Faculty Responsible: Dr. Ahmed Bakri
Program: MMMLT
Course name: Strategic Data Analytics and Business Optimization
Course number: MLT 8106 Hand-out Date: 14/07/2025
Hand-in Date to Faculty: 25/08/2025 Hand-in Date for Turnitin: 25/08/2025
Assignment Overview:
This project challenges you to analyze and interpret real-world revenue data from two of the world’s leading luxury companies. You will apply descriptive statistics, correlation analysis, and business research to uncover how different global events impacted their financial performance. This project bridges data analysis with market realities, empowering you to make strategic observations and recommendations.
Learning Outcomes:
By completing this project, students will learn to apply descriptive statistical techniques and use Excel to analyze and visualize real-world financial data.
They will compare two leading luxury brands, calculate correlations, and interpret how external events influence revenue trends.
The project enhances students’ ability to connect data with market realities through research and critical thinking. Ultimately, students will develop analytical reporting skills and a deeper understanding of strategic decision-making in the luxury industry.
Organisation and Methodology:
This project is worked individually.
Word Count:
A total of 2500 words for the research part.
Assessment Tasks & Weighting:
Weighting
The detailed distribution of grades for each part is as follows:
• Accuracy of statistical calculations (20%)
• Quality of visualizations and use of Excel (20%)
• Depth of external research and reasoning (30%)
• Structure, clarity, and professionalism of report (20%)
• Insightful conclusions and strategic thinking (10%)
Assessment Tasks
❖ Instructions:
1. Choose any two companies from the following luxury groups:
-LVMH
– Kering (Gucci, Balenciaga, etc.)
– Hermès
– Richemont (Cartier, Montblanc, etc.) – Burberry
2. A brief section on the history of both companies, highlighting their origins, core brands, and position in the luxury industry.
3. Collect annual revenue data (in € or $ million) for both companies from 2008 to 2024.
4. Using Excel, calculate for each company:
– Mean
– Median
– Mode
– Variance
– Standard Deviation
– Skewness
5. Plot the revenue trends of both companies on a chart
6. Calculate the correlation between their revenues using Excel’s CORREL function.
7. Identify years where a significant change in revenue occurred. Research what happened during that year (e.g., COVID-19, market trends, product launches, scandals, geopolitical events).
❖ Sections to be included in the report.
The report to be submitted may include the following sections in the order indicated:
1. Cover/Title Page: include Les Roches logo, assignment title, student name in full, student number, and course name.
2. Statement of authorship (see p.6). After the cover page and signed by the students.
3. Acknowledgements
4. Abstract
5. Table of Contents
6. List of Figures (if available)
7. List of Tables (if available)
8. Introduction
9. Conclusions
10. References/Citations (APA Style)
❖ General Formatting Issues for the Report Document
While preparing the report, the following formatting issues should be considered:
1. The project report should be of A4 size, on white paper, and one side only.
2. The typed text should be black.
3. The page margins should be as follows: 1” (2.5 cm) on all sides (top, bottom, left, and right) of each page.
4. “Times New Roman” should be used as the font style.
5. The font size for titles should be 16 (all caps).
6. The font size for subtitles should be 14.
7. The font size for body text should be 12.
8. Double-spacing should be adopted for typing text paragraphs.
9. The paragraph indentation should be 5-7 spaces.
10. The subtitles should be numbered.
11. The page numbers should be inserted on every page (except figures) in the upper right margin, 0.5” from the top, and flush with the right margin, two or three words of the project title appear five spaces to the left of the page number.
Common skills: assessed (bold) or developed (italics):
MANAGING AND
DEVELOPING SELF
1.Manages own role and
responsibilities
2. Manages own time in achieving objectives.
3.Undertakes personal and career development 4. Transfers skills gained to new and changing situations and contexts.
5.Uses a range of thought processes
WORKING WITH
AND RELATING TO
OTHERS
6.Treats others’ values, beliefs and opinions with respect 7.Relates to and interacts objectively with individuals and groups
8.Works
effectively as a member of a team
COMMUNICATING
9.Receives and responds to a variety of information 10.Presents information in a variety
of visual forms
11.Communicates
in writing 12.Participates in oral and non-verbal communication
MANAGING TASKS
AND SOLVING
PROBLEMS
13.Uses information sources 14. Deals with a combination of routine and non- routine tasks
15.Identifies and solves routine and non-routine problems
BECOMING
NUMERATE AND
USING
TECHNOLOGY
16.Applies numerical skills and techniques 17.Uses a range of technological equipment and systems
Special instructions:
Plagiarism:
Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another person’s work, or aiding and abetting any such acts.
Particular care must be taken when presenting information that has been obtained from an internet site. Should this information not be correctly referenced then you are guilty of plagiarism and will be penalised accordingly.
With respect to projects/assignments, faculty reserves the right to randomly call upon any student and ask them to defend their work orally.
Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0, and an e-mail will be sent to the student or the student’s parents/tutors/sponsors. Depending on the circumstances, additional penalties could be imposed (see LRM Academic Regulations, Section 11).
Statement of authorship
Following the title page of your assignment there should be a page on which you sign a statement that the work included in the assignment is your own work except where appropriately referenced. The following statement should be used:
Statement of authorship
I certify that this assignment is my own work and contains no material which has been submitted as part of an assignment in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the assignment.
Signed ………………………………………………………………….
Name …………………………………………………………………..
Student number………………………………………………….